If Your Website Isn’t Tracking Leads, It’s Not Working Hard Enough Business Strategy

If Your Website Isn’t Tracking Leads, It’s Not Working Hard Enough

Whether you’re a stationery supplier in San Fernando, a handmade soap seller in St. Lucia, or a distribution company in Kingston, a well-designed website can do 70% of the CRM heavy lifting—if it’s set up right.

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  • Jul 30, 2025
Turn Your Website Into a Sales-Tracking Machine: Why Every Caribbean Business Needs a CRM-First Website Business Strategy

Turn Your Website Into a Sales-Tracking Machine: Why Every Caribbean Business Needs a CRM-First Website

In today’s fast-paced digital economy, Caribbean businesses can’t afford to treat their website like a digital brochure. A modern website should be your most powerful sales tool—one that works around the clock to capture leads, track customer interactions, and help close deals faster. That’s where a CRM (Customer Relationship Management system) comes in.

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  • Jul 24, 2025
Google Maps Revolutionising Navigation: Lessons for Caribbean Business Innovation Business Strategy

Google Maps Revolutionising Navigation: Lessons for Caribbean Business Innovation

Google Maps’ journey from bulky cameras to AI-driven mapping showcases the power of innovation. By leveraging generative AI for real-time updates and immersive visuals, Google has stayed ahead of competitors. Caribbean businesses can learn from this by adopting technology, creating unique customer experiences, and enhancing visibility with websites or mobile apps to remain competitive and relevant

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  • Jan 20, 2025
How Business Owners Can Safeguard Against Platform-Specific Risks Like the TikTok Ban Business Strategy

How Business Owners Can Safeguard Against Platform-Specific Risks Like the TikTok Ban

Learn how business owners in the United States, Caribbean, and beyond can safeguard their businesses against platform-specific risks like the TikTok ban. This guide highlights strategies such as diversifying platform usage, collecting first-party data, and leveraging owned channels to build resilience in an ever-changing digital landscape.

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  • Jan 19, 2025
5 Benefits Of Change Management For Retail Companies In The Caribbean Business Strategy

5 Benefits Of Change Management For Retail Companies In The Caribbean

Caribbean retail businesses must work even harder to elevate above the “traditional” ways of doing things and move into the digital age of versatility if they intend to survive.

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  • Apr 26, 2024
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